Do we like Tom Hiddleston?
Our score: 8 out of 10. He backed LGBTQ+ representation in his own words and has put real effort into children's charity, and no harmful words or acts turned up.
Hiddleston is the British actor who turned the Marvel villain Loki into a fan favourite. Marvel confirmed in March 2025 that he is back as Loki in Avengers: Doomsday, his first turn in the role since the Disney+ series finale in 2023.
His big awards moment came in January 2017, when he won the Golden Globe for Best Actor in a Limited Series for The Night Manager. His speech was mostly about children in a terrible situation, and he dedicated the win to people doing their best. That tells you where his head was on the night.
On the harm check, we went looking for the usual slide: grievance, conspiracy theories, culture-war campaigning, or work with people who push it. None turned up. What did turn up is the opposite. Talking about Loki coming out as bisexual on screen, he said it was a small step with further to go, but important to everyone involved.
The scandal file is empty. Searches for lawsuits, court rulings and credible misconduct allegations found nothing against him. The only noise is tabloid territory about his love life and some junk rumour sites, which we've ignored. That's honestly the whole list, and we haven't gone digging in his private life.
The good stuff is real. He became a vocal UNICEF supporter in 2013 after a trip to Guinea, and took part in the Live Below the Line challenge, living on about a pound a day for five days. Fans have raised tens of thousands of pounds for UNICEF UK in his name.
So would we support him? Yes. The caveat is that the record is thinner than for people who've been politically vocal. We found no stance from him on the big issues, and the harm test is a pass because nothing harmful turned up, not because he has campaigned loudly. His Broadway run as Benedick is the next thing to watch, and nothing we found suggests he'll let anyone down.