Do we like Luisito Comunica?
Our score: 5 out of 10. No campaigning against any group, but repeated criticism over sexist jokes and a prison video, plus a staff pay row, with little verified good to offset it.
Luisito is a Mexican YouTuber who turned travel and street-food videos into a business empire, including the Gran Malo tequila brand and a stake in restaurants. He's one of those creators who wanders into every country on earth with a camera and an appetite. That also means plenty of chances to put his foot in it.
The old sore is from 2020, when he posted a photo of a mezcal bottle with a cheeky label, his girlfriend posing behind it. Social media users called the post sexist and misogynistic, and shared an older video clip with a line about getting a woman drunk. He apologised, saying the picture was inappropriate and that this has to stop, though the article notes he didn't address the old video.
In 2024 he toured El Salvador's CECOT mega-prison and filmed a video there. Social media users accused him of promoting President Bukele and dehumanising prisoners, and two academics quoted by El País said influencers shouldn't present this stuff unquestioned. No direct reply from him turned up. That's a judgement-call piece, not hate speech, but it's a fair thing to side-eye.
On the harm check: we found nothing from him against LGBTQ+ people, trans people, migrants or climate science, and no politicians he's campaigned for. The concerns are the sexist-gag pattern, the prison video and his habit of gags that land badly. He also hasn't been caught up in a conspiracy-theory slide that we could find. That's why it's a mixed, not a fail.
The recent stuff: in June 2026 restaurant workers raised concerns about tips, long shifts and no profit-sharing at venues where he's a partner. He said there were no profits that year, that he's an investor rather than day-to-day operator, and that he put 400,000 pesos of his own money in so staff would get more. We only have his side of how it was paid out, and no labour authority action turned up.
The good stuff is thin on verified detail: the 400,000 pesos for staff is the one clear act we could confirm, and a 2020 Instagram offer to help Honduras after a hurricane never got a sourced follow-up. We found no charity record we could open. So there's no scandal heavy enough to say no, and not enough proof of real generosity to say yes.