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You get the goss with a verdict, a score out of 10, and the sources to check us.

Do we like Reebok?

Athletic footwear and apparel brand, founded in the UK and now run from Boston, USA. Owned by Authentic Brands Group.

Our score: 4 out of 10. Well-known brand with a patchy supply-chain record. Factory complaints and settled cases outweigh the little we found on the good side, so we'd hold off.

Reebok started as a UK sportswear brand. Adidas later owned it and sold it to Authentic Brands Group in a roughly $2.5bn deal. Authentic is a brand-licensing company that owns many labels.

The top job at the parent has been changing. A May 2026 report says founder Jamie Salter moves to executive chairman to focus on deals. Ex-Wynn Resorts exec Matt Maddox becomes CEO as the company edges toward a possible IPO. We only found the one report.

Factories are the main worry. Reebok called a watchdog's sweatshop report on its Honduras supplier 'inaccurate and unfair', but said it would hire an independent agency to assess it. In El Salvador, a Fair Labor Association probe confirmed some overtime and safety complaints.

More recently, workers at a Myanmar shoe factory said they were not paid compensation when the factory relocated. The Business & Human Rights Resource Centre says Authentic Brands did not respond. Older on the product side, Reebok agreed to a $1m penalty over lead in charm bracelets while denying it broke the law.

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Our take, from what the sources we read say on the day we checked. It can miss things; tap a source to read it.