Do we like them?

Do we like Peloton?

Connected fitness company selling internet-linked exercise bikes, treadmills and a class subscription; based in New York, US.

Our score: 5 out of 10. Mixed. The 2023 safety penalty was serious, and the repeated layoffs are a worry. We found nothing newer than that to change our view, so we'd be cautious backers.

Peloton sells connected bikes and treadmills plus a subscription to live and on-demand classes. It's listed on Nasdaq, and Peter Stern is the CEO who announced the latest round of job cuts.

The big black mark is the Tread+ treadmill. The US product safety regulator (CPSC) said Peloton began getting reports of incidents in December 2018 but didn't report them promptly. By the time it did, there were more than 150 reports, including a child's death and 13 injuries.

The CPSC settlement was for $19 million. It also covered allegations that Peloton knowingly distributed 38 recalled treadmills in 2021. Peloton must run an enhanced compliance program and file annual reports for five years.

On the staffing side, Peloton cut about 11% of its workforce in January 2026, mostly engineers, as part of a $100 million cost-saving plan. That followed a 6% cut in August 2025. Our score is middling: the safety record counts against it, and we found little that offsets it.