Do we like Nivea (Beiersdorf)?
Skin and body care brands (Nivea, Eucerin, Labello), made by Beiersdorf AG, based in Hamburg, Germany.
Our score: 6 out of 10. A long-established, mainstream skincare maker with a few old ad-claim fines and a lawsuit. We found no big recent scandals, but also little firm evidence of standout good deeds. Mildly positive.
The ownership is a bit unusual. Tchibo's parent, Maxingvest, is reported to hold about half the shares. That's a Wikipedia-mirror figure from a search summary, so treat it with care.
The drama is mostly about ad claims. Canada's Competition Bureau issued a $300,000 penalty over the My Silhouette slimming cream, per the Globe and Mail. Citeline reports the US FTC settlement on the same cream was $900,000.
In the US, a class action (Franz v. Beiersdorf) argued a firming lotion was an unapproved drug. An appeals court reinstated it. Russia's FAS also fined Nivea over a misleading deodorant ad. These are old cases, so we give a middling-good score.