Do we like them?

Do we like Moët & Chandon?

Champagne house making Brut Impérial and other champagnes, based in Épernay, France; the biggest champagne brand in the world.

Our score: 5 out of 10. A famous, well-run luxury brand with real vineyard pledges. But its parent group has had pay and job rows, so we'd back it only with reservations.

Moët & Chandon is the big name in champagne. It's the F1 podium spray, and Falstaff ranks it the most valuable wine and champagne brand in the world. It sits inside Moët Hennessy, the drinks arm of LVMH.

Sibylle Scherer, who had led Chandon since 2019, was named president of Moët & Chandon in a 2023 reorganisation. The brand is still signing sponsorship deals, with F1 in 2025 and reportedly Chelsea FC in 2026.

On the green side, Moët Hennessy said in 2020 it would stop using herbicides in its Champagne vineyards, and it put €20m into a sustainable viticulture research centre. Decanter noted this wasn't a switch to organic. We found no later update confirming the target was met.

The people side is bumpier. Staff at Moët Hennessy Champagne Services struck in January 2026 after the annual profit-sharing bonus wasn't paid. In November 2025 a Paris tribunal ordered a former CFO to pay €100,000 for breaching an NDA, though he argued the NDA stopped him reporting harassment allegations.

So it's a mixed score. It's a strong brand that is doing some of the right things in its vineyards. Against that, we found labour friction at the parent group and no big proof of going beyond the basics.