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You get the goss with a verdict, a score out of 10, and the sources to check us.

Do we like Lululemon?

Premium yoga and athleisure clothing maker, designed and sold worldwide. Based in Vancouver, Canada.

Our score: 4 out of 10. Not right now. The brand is respected, but sales are sliding and the board has been in turmoil. The climate and factory-conditions questions are still open, and a new CEO has only just started.

Chip Wilson founded Lululemon in Vancouver in 1998 and turned yoga pants into a cultural phenomenon. It listed on Nasdaq in 2007. Wilson left the board in 2015 but is still its largest individual shareholder, at around 8.7%.

The last year has been messy. CEO Calvin McDonald's exit was announced, then Wilson launched a proxy fight, calling the lack of succession planning a failure of board oversight. In May 2026 the two sides settled. Wilson got two board picks and agreed to stay quiet for about 18 months.

Ex-Nike executive Heidi O'Neill took over as CEO on 8 September 2026. Within a month she had overhauled the top team, saying the company has work to do to be stronger and more competitive. CNN reported a 12% drop in North American sales and a second cut to the full-year outlook.

On conduct, Canada's Competition Bureau opened an investigation into its "Be Planet" marketing after a Stand.earth complaint. The Bureau said there was no finding of wrongdoing. The Guardian reported abuse allegations at a Bangladeshi supplier in 2019, and Lululemon said it was investigating. In 2026 Texas settled a chemicals inquiry, with no fine and no PFAS found.

Our score is 4. It is a well-known brand with some decent supply-chain disclosure. Against that, there are open greenwashing questions, new lawsuits over tariff pricing and investor statements, and a turnaround that has barely begun. We'd wait and watch rather than back it with money.

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