Do we like them?

Do we like Huggies?

Nappy, pull-up and baby wipe brand owned by Kimberly-Clark, which is based in Irving, Texas, USA.

Our score: 5 out of 10. Mixed. Huggies is a mainstream baby brand with some forest-sourcing progress. It also faces pending 'hypoallergenic' and 'natural' marketing lawsuits, and the evidence we found is thin.

Huggies is the nappy and wipes brand of Kimberly-Clark, the US paper-products giant. Mike Hsu is its chairman and CEO. In early November 2026 the company finished buying Kenvue, the maker of Tylenol and Band-Aid, in a deal valued at about $48.7 billion.

The legal trouble is mostly about marketing. Law360 reported a proposed class action in New York saying a 'secret reformulation' of Huggies nappies causes skin reactions, even though they are sold as hypoallergenic. These are allegations only, and we don't know how the case ends.

Other suits say 'natural' wipes and 'pure' nappies contain synthetic ingredients. In a Texas case alleging chemical burns, Kimberly-Clark asked the court to throw it out, calling the claims meritless. We didn't find the outcome.

On the planet side, Greenpeace ran its 'Kleercut' campaign against the company over its use of forest fibre. In 2009 the two sides made a deal, and the company later said all its virgin wood fibre came from certified suppliers. Greenpeace also alleged continued logging in Ontario's Kenogami forest. So the score is middling.