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You get the goss with a verdict, a score out of 10, and the sources to check us.

Do we like Gucci?

Italian luxury fashion house (bags, clothes, shoes) based in Florence and Milan. It is Kering's biggest brand.

Our score: 4 out of 10. Not one we'd back. It has a record of big fines and tax disputes, open animal-welfare and supply-chain questions, and a brand in a long sales slump.

Gucci is the crown jewel of Kering, the French luxury group run by François-Henri Pinault, who stays on as chairman. Reuters says it makes up roughly half of group profit. In 2025 Kering hired ex-Renault boss Luca de Meo as CEO to fix things, and Demna was named Gucci's creative director.

The turnaround isn't working yet. Reuters reported Gucci sales fell 6% in Q3 2026, with weak footfall in China the main problem. Kering's shares dropped about 11% and it is speeding up store closures. Business of Fashion says Kering scrapped its guidance for a return to growth in 2026.

The conduct record is patchy. In October 2025 the European Commission fined Gucci about €119.6m for fixing retailers' resale prices. Kering said it cooperated, and the Commission cut the fine for that. Years earlier, Kering paid €1.25bn to settle an Italian tax dispute over Gucci revenues, while denying it avoided tax.

There are ethics questions too. A former Gucci sales associate's US class action, backed by a PETA investigation, accuses Gucci of misleading customers about how python skins are sourced. A judge refused to dismiss it, and the claims are allegations. Milan prosecutors also asked Gucci for supply-chain documents in a labour-exploitation probe, but it isn't under investigation. Net: a 4.

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Our take, from what the sources we read say on the day we checked. It can miss things; tap a source to read it.