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You get the goss with a verdict, a score out of 10, and the sources to check us.

Do we like GoPro?

Makes action cameras, 360 cameras and related accessories and subscriptions. Based in San Mateo, California.

Our score: 4 out of 10. A well-known brand with good products. But it's shrinking, cutting staff and reviewing its future, so we'd hold off backing it.

GoPro is the action-camera brand that Nick Woodman built. It has been a household name for years. Lately the story is more about shrinking than growing, and it is under pressure from rivals.

In April 2026 a regulatory filing showed GoPro would lay off about 145 people, 23% of its 631 staff. The board also announced a review of strategic alternatives. That is a rough year for the people who work there.

The cuts follow earlier rounds. In 2024 it cut 4% and then 15% of its staff. In 2016 it cut about 15% and was hit by a securities class action. That case ended in a $6.75 million settlement approved in 2019.

On the good side, the products are still liked. The MISSION 1 PRO ILS made TIME's Best Inventions of 2026 list, and the CEO has talked up a new GP3 chip. Still, with the company's future up in the air, we'd wait.

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Everyone checked so far, by score, 10 at the top. Typing a name up top filters the board too. Tap a score to see who's there, and a name for the whole card.

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Our take, from what the sources we read say on the day we checked. It can miss things; tap a source to read it.