Do we like them?

Would we support them? Type any of these:

You get the goss with a verdict, a score out of 10, and the sources to check us.

Do we like Goop?

Wellness, beauty, fashion and lifestyle brand and media site founded by Gwyneth Paltrow, based in Los Angeles, US.

Our score: 4 out of 10. Not one we'd put money into. The pseudoscience health-claims settlement and the shaky finances outweigh a lively brand with few proven harms.

Goop is Gwyneth Paltrow's wellness and lifestyle empire. It sells beauty, fashion, food and advice. It raised $50m in 2018 at a valuation of around $250m, according to Fortune and PYMNTS.

Its biggest scandal came in 2018. Prosecutors in California sued over claims for its vaginal eggs and a flower essence blend. Goop paid $145,000 in civil penalties and agreed to refund customers. It didn't admit wrongdoing, and the settlement bars it from making health claims without scientific evidence.

More recently the company has looked wobbly. A Pajiba piece citing Puck said the food side is doing well while fashion and beauty struggle. Puck also reported that it still isn't profitable. Grazia reported redundancies, and a trade report said its UK arm was threatened with strike-off for not filing accounts.

So we give it a middling-to-low score. It's a well-known brand with real fans. But the health-claims record and the instability mean we wouldn't put money in.

Queue a list of names

One name per line (or split with commas), up to 100 at a time. They're checked a few at a time in the background and land on the scoreboard as they finish. Names already on the board are skipped.

Suggest names

Add names here for the team to review: famous people, characters or companies, one per line (up to 20). We check the ones we pick, and they land on the scoreboard.

Suggested names

Loading…

See what's in line

Loading…

The scoreboard

Everyone checked so far, by score, 10 at the top. Typing a name up top filters the board too. Tap a score to see who's there, and a name for the whole card.

Loading…

Our take, from what the sources we read say on the day we checked. It can miss things; tap a source to read it.