Do we like them?

Do we like eToro?

Social trading and investing platform for stocks and crypto, founded in Israel, with offices in Cyprus, the UK, the US and elsewhere.

Our score: 5 out of 10. A big, useful platform, but it has a record of regulatory settlements over operating without proper registration. We'd hold off until we saw cleaner compliance.

eToro started in Israel and grew into a global trading app known for letting users copy other investors. It listed on Nasdaq in May 2025, pricing its IPO at $52 a share and valuing the company at about $4.2 billion.

At the IPO, co-founder and CEO Yoni Assia sold shares worth about $28.5 million, and his brother Ronen sold about $13 million. Spark Capital also sold. About half of the offering was new shares issued by the company.

The compliance record is the sticking point. In 2024 the SEC said eToro acted as an unregistered broker and clearing agency for crypto sold as securities. eToro paid $1.5M and cut US crypto trading down, without admitting or denying the findings.

It's not a one-off. The Ontario Securities Commission fined it $500,000 for trading without registration. Cyprus's regulator also had it pay €50,000 over weaknesses in applying its law. That's a mixed score from us.