Do we like them?

Do we like Crocs?

Designs and sells Crocs clogs and HEYDUDE casual shoes worldwide; based in Broomfield, Colorado, US.

Our score: 6 out of 10. A solid, profitable shoemaker with real climate targets and no recent big scandals. Evidence on factory workers is thin and HEYDUDE is shrinking, so we'd back it with some caution.

Crocs is the Colorado company behind the famously divisive foam clog. Today it runs two brands, Crocs and HEYDUDE, with Andrew Rees as CEO. Its latest results beat expectations and it raised its full-year outlook.

HEYDUDE is the weak spot. Its 2025 revenue fell 13.3% to $715 million, and Crocs booked non-cash impairment charges of $430 million on the trademark and $307 million on goodwill. Terence Reilly moved from HEYDUDE president to chief brand officer.

On climate, Crocs has science-based targets approved by SBTi. It aims to cut Scope 1 and 2 emissions by 50.4% by 2032 from a 2022 base, and to reach net zero on those by 2040. A third-party rating said progress is slow.

Crocs sued the Trump administration in the US Court of International Trade, seeking about $54 million in refunds of emergency tariffs it had paid. Rawstory reported this. Challenging tariffs isn't a wrongdoing. Its factory code of conduct bans child and forced labour, but we saw no independent audits.