Do we like them?

Do we like Cartier?

Luxury jewellery and watch maker, founded in Paris in 1847 and now part of Richemont, which is based in Switzerland.

Our score: 5 out of 10. A strong, long-lived luxury name, but our searches found little hard evidence on its labour or environmental record. The Yanomami gold row counts against it, so we're neutral.

Cartier is the jeweller of kings and film stars, and it now sits inside Richemont, the Swiss luxury group. Richemont's chairman is Johann Rupert, who founded it in 1988. One profile says he controls it with over half the votes through a family trust, despite owning about 10% of the shares.

The people at the top changed in 2024. Nicolas Bos became Richemont's group CEO and still reports to Rupert. Louis Ferla, who used to run Cartier China, took over as Cartier's CEO from Cyrille Vigneron.

The big drama is the Amazon. The Associated Press reported that Cartier was criticised for using images of the Yanomami, an Indigenous people hurt by illegal gold mining. Critics said it had no consent from the tribe's leaders and called it greenwashing. Cartier said most of its gold is recycled and removed the picture after AP got in touch.

We found no fines or big court losses for Cartier in our searches. But our search was thin on its labour and tax record. So we're sitting in the middle at 5.