Do we like them?

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You get the goss with a verdict, a score out of 10, and the sources to check us.

Do we like Alphabet?

Parent of Google: Search, Android, YouTube, Cloud, Gemini AI and Waymo. Based in Mountain View, California.

Our score: 4 out of 10. Useful products and big clean-energy spending, but a repeat offender on competition and privacy, and its AI build-out is pushing emissions up. We'd hold back.

Alphabet is the holding company for Google. Larry Page and Sergey Brin set it up as a parent in 2015. Page was Alphabet's CEO until December 2019, when Sundar Pichai took over. Pichai has pushed the whole group towards AI. Page and Brin are still on the board.

It's enormous. Q3 2026 revenue was $127.6bn, up 25%, with Google Cloud more than doubling. Heavy AI spending of $51.4bn in the quarter pushed free cash flow negative. That's profit-and-loss stuff, not good or bad behaviour, but it shows how fast it's building.

The competition record is the big drama. A US judge found in August 2024 that Google held an illegal search monopoly. In 2025 a separate US court ruled its ad-tech publisher tools unfairly shut out rivals, and the September 2026 remedies decision refused a forced sale of ad assets. Google is appealing.

Europe keeps fining it too. In July 2026 the European Commission fined it €890m over Search and Play Store self-preferencing. Weeks earlier, the EU's top court upheld a separate Android fine. In September, Ireland's data regulator fined it €403m over how it handled location data.

On the climate side it's mixed. Google says its data centres are far more efficient than average and its operational emissions fell 2%. But total emissions rose 18% because of AI hardware. We like the openness but not the direction, so we land at 4.

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Our take, from what the sources we read say on the day we checked. It can miss things; tap a source to read it.